Niche Marketing
Soemthing that we mentioned early in the semester but never really pursued is the notion of niche markets. This article from this week's Style section in the Times is a good one for outlining the market, the producers, and the affiliations of a particular niche for street wear. It's pretty helpful in terms of thinking about the broader market context of your luxury goods that we are asking for for.
http://www.nytimes.com/2006/12/21/fashion/21STREET.html?_r=1&oref=slogin
http://www.nytimes.com/2006/12/21/fashion/21STREET.html?_r=1&oref=slogin

