Olafur Eliasson at Louis Vuitton

The artist Olafur Eliasson, has an installation opening in the window of every Louis Vuitton boutique worldwide on November 9. The text of the announcement is below:

"Olafur Eliasson has created a site specific installation for Louis Vuitton’s shop windows,to benefit the charitable organization 121Ethiopia.

In a collaboration with Louis Vuitton to benefit the charitable organization 121Ethiopia, founded by Olafur Eliasson and his wife, Marianne Krogh Jensen, Mr. Eliasson has created a site specific installation for Louis Vuitton’s shop windows, making a presentation that challenges the typical commercial luxury goods display. Starting on November 9th, in each store window at every Louis Vuitton location worldwide one “Eye see you” lamp will be on view. Resembling the pupil of an eye the sculpture is comprised of a low-pressure sodium lamp, which consumes a very small amount of energy and produces a strong monochromatic yellow light. Vibrant and illuminating, the piece creates a dialogue and connection between the interior of the store and the exterior spectator, flooding the street with light as the evening darkens, and transgressing the physical and psychological boundary represented by a commercial window display. Seen by millions of pedestrians “Eye see you” will beco me part of the urban streetscape in New York and abroad for the duration of its installation, combining the typical notion of window shopping with the intellectual and visually stimulating experience of looking at art."